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The Rise of Multilingual Content
With billions of social media users worldwide, it is no wonder that multilingual content has since catapulted to greater heights. Some statistics even have shown that more than half of the world’s population is logged on to various social media accounts. It, in turn, paves the way for multiple languages to be used on online platforms.
As customers from varying cultures and backgrounds are making their presence known on social media, global businesses have taken the advantage to reach these customers strategically. One of these strategic ways is done through a professional online translation. Indeed, this is a potent decision that significantly impacts the success rates of businesses worldwide.
Language is a personal medium of communication. Consequently, communicating with your customers in a fashion that they are comfortable with hugely impacts the content you are trying to reach out to them. Tools for managing multilingual content have played critical roles in businesses’ global expansion.
Thus, ensuring that your content is localized in the language of your target audience and fits your company’s goals enhances the effectiveness of your message and the success of your business.
Localizing Content to Target Your Audience
A well-structured content that caters to multiple languages of a target audience contributes to the overall success of a company. Notably, companies are affected by the vital role of multilingual requirements in a digital environment. The demands of a diverse community mean that content localization should be done correctly.
Essentially, companies should determine how they will present and deliver multilingual content and knowledge resources. Almost all virtual content uses English as its direct means of communication. Establishing valuable connections with people start with breaking the barriers of communication.
It explains why more businesses utilize localization services to deliver their content to a target audience better. As such, localizing content is an essential factor in taking the lead against competitors in the industry.
Choosing the Right Tools in Managing Multilingual Content
Managing content is done through a content management system (CMS). This term broadly points to software that creates and makes websites for businesses and organizations. A multilingual content management system also works in this way. Here, a company has the option to utilize multiple languages fit for its target audience.
Putting information in multiple languages generates a more substantial base audience. More than this, there is a potential to reach an even broader scale of customers. It cements a company’s image of prioritizing a user-centric approach to delivering content to its audience. With the right tools for managing multilingual content and resources, a company can build a solid and firm multilingual social media presence.
Here are some of the best tools employed by businesses in overseeing multilingual content in the digital environment.
AI Translation Services
Many businesses are using AI in translating video calls and online messaging. Companies often negotiate with international clients by hiring a live translator back then. It was a costly arrangement for companies as they provide additional expenses and adjust time schedules with clients.
Currently, AI is tackling language barriers on social media platforms and websites. Some data has shown that most customers will likely purchase a product on a company’s website if their native language is used in it. In turn, this increases sales for the company and generates potential customers on a broader scale.
Doing business on a global scale is now possible. Essentially, AI has paved the way for the potential of reaching a diverse set of customers across different countries.
Joomla
One of the flexible multilingual content management systems is Joomla. It is a user-friendly tool that enables companies to build multilingual websites in over 60 languages. More than this, users can customize templates and utilize free extensions aligned to the organization’s specific goals.
Also, this multilingual management system is purely driven by volunteers worldwide. It is a good option for delivering multilingual content in the digital space.
WordPress
It has been recognized as the most commonly used multilingual content management tool globally. This tool allows companies to translate and post content on their websites without installing a separate site. WordPress offers a Multilingual Plugin that makes it easier to create a multilingual website.
There are different options for themes, designs, and templates. Before releasing, WordPress Multilingual Plugin runs a complete quality assurance to ensure that errors are prevented.
Drupal
Large corporations around the world widely utilize this tool. Upon installation, there is an option to choose the base language for your website. Drupal provides over 100 languages in its multiple language modules. The system assigns multiple languages to every node, menu, and user block.
Microsoft Office
This multilingual content management tool provides a Language Accessory Pack, which adds proofing and translation options to Office. After installation, a user can choose the display language on the menu tabs. Through the Multilingual User Interface feature, the user will need to add a code that automatically changes the language in the system.
Django Content Management System
Django is a multilingual content management software built with a multilingual publishing default. Here, all pages and content are automatically available in multiple languages. Django increases open market share contributions to a target audience as an open-source CMS. It is trusted by companies worldwide, such as National Geographic and NASA.
Final Thought
There is a vast potential for business growth and expansion with the right tools to connect with a multilingual target audience. Doing business with diverse clients is now possible through these multilingual content management tools. As such, it is a wise decision to learn more about the prospects of these tools in bridging the gap between language barriers and creating connections with people all over the world.
